Below are the different forms of planning that I employed in order to create an efficient ad effective campaign.
Rough Flatplans
These were important to create to not only help me decide what would work aesthetically but to also help me illustrate my ideas to others, whilst still remaining vague enough to let me make changes if necessary.
Risk Assessment
Important to remain safe whilst also enabling shooting to be as seamless and risk free as possible.
Cast/Costumes/Props List
This is useful as it helps to communicate what you want from any actors as well as helping you keep on top of whats needed to shoot successfully.
Shoot Schedule
This is one of the most useful documents when insuring that you stay on top of timings.
Pack Shots
It was necessary to create a pack shot relatively early on early on to help with branding as well as to help with envisioning the final product.
The below image is just one example of what my actual product will look like (the sport edition), as I will have 4 slightly different deodorant bottles, one for each theme/advert.
This was also critical as it contains my wave logo, something equally important to my branding and aesthetic.
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