13. Closing Post

Dear examiner
                         Thank you for reviewing and considering my project. You will find all the relevant posts under the "AS Research and Planning" tag on the right hand side of this page.

This blog is now closed.

12. My Final Production

Here are my 4 final print adverts:

ADVERT 1

ADVERT 2

ADVERT 3

ADVERT 4

11. Production Review: My Production and My Intended Improvements

Below are the current versions of my adverts however, it was clear to me that adjustments were necessary. I decided to ask the opinions of my teachers and peers in order to help establish exactly what needed changing.

The main issues raised were:

• It might be a good idea to feature a slogan stating that the adverts were selling deodorants to ensure no confusion amongst the Total Film readers. I will aim to rectify this.
• The model in the 'Be Cool' advert is too small and should fill the space a bit more, so I will make her bigger in future edits.
• Some grading is required across the 4 ads which is something I will definitely add
• The packshot in the 'Cool' ad is too big in relation to the model so I will make it smaller
• The slogan in the 'Sport' ad is unclear- need to change colour

there were also some points raised by my teacher, such as the links made to a film in one of the ads-however after a brief explanation, these issues were resolved.

10. My planning evidence

Below are the different forms of planning that I employed in order to create an efficient ad effective campaign.

Rough Flatplans
These were important to create to not only help me decide what would work aesthetically but to also help me illustrate my ideas to others, whilst still remaining vague enough to let me make changes if necessary.

Risk Assessment

Important to remain safe whilst also enabling shooting to be as seamless and risk free as possible.

Cast/Costumes/Props List

 This is useful as it helps to communicate what you want from any actors as well as helping you keep on top of whats needed to shoot successfully.

Shoot Schedule

This is one of the most useful documents when insuring that you stay on top of timings.

Pack Shots

 It was necessary to create a pack shot relatively early on early on to help with branding as well as to help with envisioning the final product. 

The below image is just one example of what my actual product will look like (the sport edition), as I will have 4 slightly different deodorant bottles, one for each theme/advert.

This was also critical as it contains my wave logo, something equally important to my branding and aesthetic.