5. My Proposal/Response to the Brief

The brief states I that must create the first two editions of a new fashion magazine produced by an independent magazine production company and distributed by Bauer Media to commercial retailers. It has to be aimed at 16-25 year olds of the AB social demographic and are culturally sophisticated. I must make this apparent in the diverse range of fashion issues and styles included in the magazine. I must also produce a website homepage and one other linked page. There must be a clear sense of branding and synergy across both products.

Here is an overview of my intentions for my response to the brief:

Title- Identitiy

Tagline- Identity is the Mother of Creation

Price- £6.50
Mission- To bring readers the latest from the streets, whilst interweaving themes of current affairs, social issues and cultural information.

The two magazine covers and contents pages must include:

• four different main images,
• using original photography,
• editing of photos, text, graphics, typography and layout,
• written text including masthead, cover lines, selling lines, headlines, caption, subtitles and copy, 
• a different setting for each cover,
• different material on each content page,
• at least two models from at least two different social groups,
• a call to action pointing readers to the website. 

Here are some covers and contents pages I aim to draw from:

Here are my rough plans for my two covers and a rough plan for contents page style, as well as a mock up front cover:

One thing I am going to try and play on is having a really strong and unique house style. I hope to achieve this through my magazine's easily identifyable 'border' with strong black and white themes at the core of everything. The border will use frames within frames to accentuate all of the content within the rectangle.

The website homepage and linked page must include:

• at least two original images that promote and reinforce the brand identity of the magazine,
• appropriate conventions of website design,
• text introducing the main features of the online website,
• working links from the homepage to the other page,
• a range of appropriate media techniques,
• original audio or audio-visual content.

Here are some rough plans for my website homepage and 2nd linked page (a fashion tab):

On both my website pages I will feature a social media bar that 'follows' you as you scroll down the page meaning that my magazine's social media will always be in the corner of your eye. I will also create Twitter and Instagram pages for my magazine in order to be as digitally convergent as possible, something which every successful modern magazine takes very seriously.

Here are some website pages which I aim to draw further inspiration from:

In order to obtain all the shots I need it will be important to have a plan in place, which includes all the various shots I need. Below is a sample page from my shotlist which I have compiled.

It is also important to bear in mind that my magazine will be published by an independent production company created by me. Here is my idea for my company's logo: