10. Reflections on Finished Outcomes/ Target Audience Responses

Below are my finished products:

(a link to my website is also provided)

https://latymermedia17.wixsite.com/morgan


I realised that in order to successfully evaluate the effectiveness of my project it would be important to get feedback from my target audience, as I could be too attached to see my products objectively. I gave out 8 surveys to a variety of people who fit into my target audience demographic. I have selected one at random and placed it below.

The survey was completed by a 22 year old female who is a fan of the genre on 28/10/18

Key things that the audience feedback revealed:

• TA members liked the "aesthetic" of my magazine, in particular the "cool border and layout"
• The article content was generally well liked although a few people revealed that they didn't quite understand what some of the content pertained to
• They enjoyed the repeated 'frame-within-fame' motif and felt it made my magazine "different" 
• 2/8 audience members thought that my contents pages were somewhat clustered
• The difference in mean overall scores (adding up the four numerical questions and dividing by 4) was only 2 between boys and girls- indicating a relatively good gender balance.

I decided not to act on certain elements of the feedback as I felt like some of the critique arose from responders not being particularly big fans of the genre. For example, the few responses that said they weren't quite sure what certain cover lines pertained to came from people who weren't the biggest fans of the fashion genre, so I wouldn't expect them to have heard of designer 'Virgil Abloh'. I hence felt it was justified to not act on the feedback given that my publication probably wouldn't be aimed at them given their lack of passion for the subject.

I believe that over the course of this project, I have created an effective magazine campaign which fulfills the requirements of the brief. I put together two magazine front covers, two magazine contents pages, a working website as well as audio-visual content and an appropriate social media presence. The different elements are a culmination of all my research into the four key media frameworks and I have used all that knowledge to create a strong brand identity and house style. I believe all of my elements work synergystically to entice the '16-25 year old, culturally sophisticated' TA and encourage them to purchase the magazine.